;WITH customer_account(crm_id_content) AS (
SELECT N'<r><u id="{F7898717-4954-E123-A3C8-3C4A67E86D2E}" n="招商银行南京分行"/><u id="{A27BFB89-5F20-E451-A8BB-3C4A92E86D2E}" n="厦门银行"/></r>'
)
SELECT tt.id,tt.[name] FROM (
SELECT *,CONVERT(XML,crm_id_content) AS xml_crm_id_content FROM customer_account
) t
CROSS APPLY (SELECT b.value('@id','VARCHAR(100)') AS id,b.value('@n','NVARCHAR(500)') AS [name] FROM t.xml_crm_id_content.nodes('r/u') s(b)) tt
/*
id name
{F7898717-4954-E123-A3C8-3C4A67E86D2E} 招商银行南京分行
{A27BFB89-5F20-E451-A8BB-3C4A92E86D2E} 厦门银行
*/